OnePlus x Step Segment – “Run Against the Battery”
Step Segment partnered with OnePlus for the launch of the OnePlus Nord 5, turning the phone’s battery performance into a community driven running challenge.
“Run Against the Battery” invited runners to keep moving until the phone ran out of power. The activation lasted over eight hours and brought together 110 runners who joined the challenge both physically and digitally.
Step Segment curated and consulted on the concept, helping translate a tech feature into a shared cultural experience connecting technology, running and community.